Accomplished sales and marketing professional with a history of creating and implementing programs that positively impact revenue.  Hands on, engaged, and energetic solution finder for any market challenge.  Proven ability to help others succeed when presented with the most difficult of situations.  Excellent sales team development skill.  Technical electronic sales background but with transferable skills to any industry. 

Tenacity to see difficult projects all the way through.
14 years of Retail, District, and Regional Sales experience.
Ability to establish, service, and grow the most difficult of partnerships.
Effective negotiator with results in long term profitable partnerships.
Creative thinker, able to meet very high expectations of success.

Areas of Expertise
Territory sales management                      Strategic sales planning                             Public speaking      
Field sales management                            Execution of goals                                    Sales training          
Account sales management                       Program implementation                           Application training
Contract negotiations                                Relationship cultivation                              Technical training


ROCKFORD CORPORATION, Tempe, AZ                                                                                   2002-2008
Markets and distributes automotive and marine consumer electronics
Regional Sales Manager
Managed sales efforts of manufacturer’s rep firms to specialty retail accounts, distributors, and regional retailers in eight sales territories – SoCal, NorCal, the PacNW / AK, the Midwest, IL/WI, Florida, Upstate NY, and New England.  Managed up to six individual brands and over 20 individual sales reps within the region.  Drafted, negotiated, and executed annual business plans for rep firms and accounts.  Developed and maintained strong business relationships with accounts of all sizes – including those considered to be very difficult to do business with.  Responsible for over $14M in annual sales.


NEW AGE MARKETING, Dallas, TX                                                                                           2000 – 2002
Manufacturer’s Sales Rep – company headquartered in Houston, TX
Sales Representative
Managed Northern TX and OK for up to 11 brands of consumer electronics.  Cultivated a strong dealer base for each of the brands represented.  Managed sales programs and projected monthly sales for numerous vendors.  Developed and gave trainings for numerous car and home audio vendors.  Point of first contact for account base.


AUDIO VIDEO MARKETING, Dallas, TX                                                                                               1999
Manufacturer’s Sales Rep
Independent Sales Representative

CLIFFORD ELECTRONICS & AVITAL TECHNOLOGIES, Dallas, TX                                       1997-1999
Manufacturer of premier auto security systems – company headquartered in Chatsworth, CA
Area Sales Manager, 1998-1999
Managed sales of specialty retail accounts and distributors in OK, AR, Northern TX, and Northern LA.  Gave sales, application, and hands-on training as well as wrote sales training for use in other sales territories.


Product Specialist, 1997-1998
Account detailer for the Circuit City stores in TX.  Promoted to Area Sales Manager in May of 1998.

AUTOCRAFT IND., INC. dba AUDIOTRONICS, North Little Rock, AR                                      1994-1997
Retailer, re-manufacturer, and installer of automotive electronics – company headquartered in Dallas, TX
Manager, 1996-1997
Marketed to and sold to the general public and a network of car dealers.  Managed day to day activities, marketing budget, petty cash, and an inventory of $130k in goods.  Negotiated sales programs and purchased inventory from ten vendors.  Hired, maintained, and trained a staff of up to eight employees between sales, installation, and service.


Assistant Manager, 1994-1996
Managed the sales floor and installation dept.  Promoted to Manager in March of 1996.

Education, Training & Relevant Experience

Authored a book titled “Automotive Wiring and Electrical Systems”.  This book was
published by Car Tech, Inc. and will be available in April of 2009.                                                      2007-2008

Mobile Electronics Certification Program – Twice certified as a Security Specialist                           1993, 1995

Missouri Southern State University – Earned 53 hours towards BS in Electrical Engineering          1987-1990